The Type of User Data Collected
Our website uses “Google Analytics” to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. It also collects demographic information, such as region and language. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the website. For more information on how cookies work visit https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
How this data is used
We use the information we get from Google Analytics to improve our site. The data we collect will help us identify any issues with the structural, functional, and visual design of our site, in which we can seek means to remedy the issues. We may also use it to optimize our SEO. Our aim is to improve the overall experience for our users that visit our site.
We may use any information collected towards our online advertising via “Google AdWords.” AdWords may track user conversion information. This helps us better target our marketing efforts towards the right users.
If you choose to do so, you have the option of opting out of Google Analytics for Display Advertising and controlling what types of Google Ads are shown using Google’s Ads Preferences Manager. You may also choose to disable cookies on your browser to prevent tracking of information.